Gateway Ford of Ponchatoula has been added as another proud sponsor of local, original programming on the Southeastern Channel.
Already an active supporter of Southeastern Athletics, Gateway will help underwrite various Southeastern Channel productions including The Big Game, an award-winning, student-produced sportscast.
“As a Southeastern alumnus and a former Southeastern Channel staffer, it is a real privilege to reinvest in a program that I consider to be a highlight of my Southeastern education,” said Gateway president Allen Waddell. “It is pretty crucial for any business owner to have a working knowledge of professional media. At the Southeastern Channel I had access to resources allowing me to build a communications skillset that has proven invaluable throughout my career. By sponsoring channel programs and initiatives, I can help insure that students continue to have access to those sorts of opportunities.”
Waddell’s experiences at the Southeastern channel have contributed to his ongoing involvement in sports media. In addition to his role at Gateway Ford, he is also a member of the on-air team for Southeastern Football and is also a noted media authority on regional high school athletics.
Gateway Ford has been an official Ford dealership since 1983. They are located on 1133 Highway 51 in Ponchatoula, La.